Culture doesn’t shift through data. It shifts when we see differently.
At CodeShift Lab, we work at the intersection of culture, meaning and social transformation.
Codeshifting is our word for transforming the underlying “cultural software”.
We identify outdated patterns, worldviews and values, and help you see and shape new cultural possibilities with clarity and purpose.
We partner with people and organisations ready to think differently and act with cultural relevance: purpose-led brands, social innovation teams, campaigners, public-sector initiatives, cultural institutions and civic actors.
I’m a cultural thinker working at the intersection of meaning, power and social transformation. For over two decades, I’ve examined how narratives, symbols and imaginaries shape behaviour, identity and societal direction.
My work brings together cultural analysis, depth psychology and ecosystems thinking to help teams recognise the forces shaping the present and imagine more just and regenerative futures.
My background spans media, research and cultural innovation. I founded Sublime Magazine, lead research at the Royal College of Art’s School of Communication, and bring this combined experience into CodeShift Lab.
I work with individuals and organisations ready to question outdated assumptions, clarify their position and contribute to meaningful cultural change.
